Dice Anne E. Gorsuch (2000) en Youth in Revolutionary Russia: Enthusiasts, Bohemians, Delinquents. Bloomington: Indiana University Press) que:
. . . one Bolshevik, Mikhail Ostrich, who was traveling on a boat to America for the first time, saw a book of matches with the ship’s name on it, [and] he whispered to his companion, “What a splendid idea! . . . I shall send some of these home. We should adopt this idea. Only we would not use them to advertise private boat companies. We would write on each match: ‘Wash your hands before eating’ . . . ‘Take a bath every day’ . . . Eat slowly’ . . . ‘Keep your dinning rooms neat.'” (P.9)
Pensé en las cajas de fósforos cubanas que sugerían ahorrar electricidad, agua o dinero o cuidar la limpieza del entorno o la higiene personal.